How it works - Press Release Distribution Made Simple

Don't have time to write? Add our professional writing service from R350. Our experienced journalists will craft a newsworthy 400-1500 word press release based on the details you provide. You'll receive a draft within 24-48 hours for your approval before distribution. This option is perfect if you're announcing funding, launching a product, or sharing company news but aren't sure how to structure it for maximum impact.

What You'll Need:

• Your announcement details (what's the news?)
• Company background information
• Target URLs for backlinks (up to 4-5 depending on package)
• Images (2-4 depending on package)
• Video link if applicable (YouTube, Vimeo)
• Contact information for media inquiries

Turnaround: Submission takes 5-10 minutes. If we're writing for you, expect your draft within 24-48 hours.

Our team checks your press release for:

• Newsworthiness: Does this contain actual news worth publishing?
• Format: Proper press release structure with headline, dateline, body, and boilerplate
• Tone: Factual and third-person (not overly promotional)
• SEO Optimization: Strategic backlink placement and anchor text
• Compliance: Meets distribution network guidelines (no prohibited content)
• Quality: Professional writing with no grammatical errors

If revisions are needed, we'll contact you within 12-24 hours with specific feedback. You'll have 48 hours to make adjustments. Most press releases are approved on first submission—our goal is to make this process smooth, not complicated.

Once approved, your press release goes through our publishing agent to hundreds of news sites:

• News Aggregators: Sites that syndicate news from multiple sources
• Regional News Sites: Local and regional news platforms across South Africa and internationally
• Industry-Specific Sites: Trade publications and niche news sites relevant to your industry
• General News Sites: Broad-audience news platforms
• Yahoo News: Indexed in Yahoo News search results (all packages)
• Google News: 50-99% inclusion depending on package tier
• Social Media Networks: Shared across Twitter, Facebook, LinkedIn, Pinterest (Premium and above)

We don't just distribute—we optimize. Every press release includes:

• Strategic hyperlink placement (4-5 backlinks depending on package)
• Natural anchor text that helps your pages rank
• Image optimization with alt text
• Proper formatting for search engine indexing

Your press release reaches:

• International news platforms (50-80%)
• Regional African news sites (10-15%)
• Global news aggregators (10-15%)
• It is picked up by local news via digital channels

This mix ensures you build both local credibility and international authority—perfect for SA businesses competing globally.

Turnaround: Editorial review takes 1-2 days. Distribution takes 3-5 days. Total: 5-7 working days from submission to live publication.

• Complete Placement List: Every news site where your press release was published (250-1,500+ depending on package)
• Live Links: Clickable URLs to every placement so you can verify and share
• Google News Confirmation: Proof of Google News inclusion (Premium and above)
• Social Syndication Metrics: Where your press release was shared on social media
• Indexing Status: Confirmation that Google has indexed your placements
• Geographic Breakdown: Where your placements are located (SA vs. international)

Immediate (24-48 hours):

• Google crawls and indexes your press release placements
• Your press release appears in search results
• Yahoo News indexing completes
• Google News inclusion (if applicable)
• Social syndication begins

Short-Term (2-4 weeks):

• Branded keyword rankings improve
• Your press release ranks for industry keywords
• Referral traffic starts flowing from news placements
• Prospects see your news coverage when Googling your company

Long-Term (2-6 months):

• Domain authority increases (typical: 5-8 points over 6 months with monthly releases)
• Multiple pages on your site rank better due to increased authority
• Organic traffic grows as rankings improve
• Brand credibility strengthens with consistent news presence

Domain Authority:
Use tools like Moz, Ahrefs, or SEMrush to monitor your DA score monthly. Most businesses see 5-8 point increases over 6 months with consistent monthly press releases.

Keyword Rankings:
Track your branded keywords (company name) and industry keywords weekly. You should see improvements within 2-4 weeks.

Backlinks:
Check Google Search Console to see new backlinks appearing. Each press release adds 4-5 quality backlinks from news sites.

Referral Traffic:
Monitor Google Analytics for traffic from news placements. While individual traffic is small, 250-1,500+ placements compound into meaningful referral traffic.

Brand SERP:
Google your company name regularly. You'll see your press releases appearing across multiple news sites, dominating your brand search results with positive, credible content.

Using Your Results:

Your distribution report isn't just for tracking—it's a powerful marketing asset:

• Share with stakeholders: Show investors, board members, or team where your news appeared
• Add to media coverage page: Build a "Press" or "News" section on your website
• Include in sales materials: Demonstrate credibility to prospects
• Use in investor decks: Show traction and media coverage
• Leverage for partnerships: Prove you're a newsworthy, credible partner
• Boost recruitment: Attract better talent by showing company momentum

Ongoing Strategy:

Press releases work best with consistency. Most successful businesses follow one of these strategies:

• Monthly Releases: Maintain regular news presence (most common)
• Quarterly Releases: Announce major milestones every 3 months
• Campaign-Based: Release around specific events (funding, launches, expansions)
• Hybrid Approach: Mix syndication packages with premium single placements

The key is consistency. Each press release builds on the last, compounding your authority and rankings over time.